GEARS / W PRAKTYCE
Techniczne SEO to infrastruktura widoczności. Nie zastąpi dobrej treści, ale błędy crawlowania, renderowania lub canonicali mogą sprawić, że dobra treść stanie się niewidoczna.
Foundations
Status codes, redirects, canonicals, sitemaps, robots rules, internal linking and stable crawlable URLs.
Rendering
Client-side applications need deliberate decisions about server rendering, metadata and how bots receive meaningful content.
Structured data
Schema should describe the real entity or page, not become a collection of unsupported marketing claims.
GEARS approach
Treat search requirements as architecture constraints early, then validate them in production with crawl and indexation evidence.
GEARS / POWIĄZANE