GEARS / IN PRACTICE
Technical SEO is infrastructure for discoverability. It cannot replace useful content, but broken crawling, rendering or canonicalisation can make good content invisible.
Foundations
Status codes, redirects, canonicals, sitemaps, robots rules, internal linking and stable crawlable URLs.
Rendering
Client-side applications need deliberate decisions about server rendering, metadata and how bots receive meaningful content.
Structured data
Schema should describe the real entity or page, not become a collection of unsupported marketing claims.
GEARS approach
Treat search requirements as architecture constraints early, then validate them in production with crawl and indexation evidence.
GEARS / RELATED