GEARS / IN PRACTICE
The storefront is only one layer. Architecture becomes important when catalogue rules, markets, ERP, CRM, inventory, payments and fulfilment must agree.
Start with operations
Map catalogue ownership, pricing, stock, orders, fulfilment, returns and customer service before choosing a frontend stack.
Platform boundaries
Use the commerce platform for the capabilities it is good at and avoid rebuilding commodity functions without a business reason.
Checkout reliability
Payment and order flows need idempotency, observability and recovery paths because failure directly affects revenue and support.
GEARS approach
Design customer experience and operational architecture together so the storefront does not promise what the business cannot deliver.
GEARS / RELATED