UX & conversion
Critical journeys, hierarchy, friction, trust and conversion blockers.
A focused review of experience, performance, SEO, accessibility, architecture, infrastructure, analytics and delivery risk.
10Audit / Evidence / RoadmapScope depends on the number of properties, products, markets and technical systems included.
Critical journeys, hierarchy, friction, trust and conversion blockers.
Core Web Vitals, payload, rendering, caching, media and third-party cost.
Crawlability, rendering, metadata, internal linking, structured data and indexation.
Keyboard, semantics, contrast, forms, content structure and practical WCAG gaps.
Frontend/backend boundaries, APIs, integrations, data flow and technical debt.
Deployment, CDN, caching, observability, backups and operational resilience.
Measurement quality, consent, events, funnels and whether the data can answer useful questions.
Prioritised fixes grouped by impact, effort, dependencies and sequencing.
The final output is designed to move directly into planning, procurement or implementation.

